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Twitter Takes First Move Into Mobile Phone Advertising

The big online titans are swiftly following suit in their march to grab their lions share in the burgeoning mobile phone advertising market.

Last night Facebook unveiled ‘Premium’, which will allow for the first time, brands to advertise on its mobile app. Facebook had resisted the temptation to sell adverts on either its mobile site or app until now, which is undoubtedly due to its recent IPO.

Ebay posted record sales for the second year running on its mobile platform. Mobile gross sales tripled in 2010 to nearly $2 billion with expectations of that figure doubling to $4 billion in 2011.

Like Facebook Twitter has over 50 percentage of its members accessing its network on a mobile device. Clearly, with such large number, it was only a matter of time before Twitter jumped on the bandwagon to seek to capitalize on mobile phone advertising.

Twitter Moves Into Mobile Phone Advertising


Twitter Takes It’s First Steps Into Mobile Phone Advertising

(Reuters) – Twitter will expand its advertising program for the Apple Inc iPhone and Google Inc Android devices, hoping to better tap into its growing mobile user base and ramp up revenue.

The company, which sells “promoted tweets” and advertises “promoted accounts” for customers, will now include both features on its mobile applications timeline, it said in a blogpost on Tuesday.

Until now, “promoted trends” and “promoted tweets” were included only on a search page when accessing Twitter on the iPhone or Android.

As a growing number of users switch to mobile phones and tablets as their primary method of accessing the Internet, ad-supported Web services are turning to mobile screens. About 55 percent of Twitter’s over 100 million monthly active users access its service over a mobile phone.

Facebook, which gets almost 85 percent of its revenue from advertising on its website, is also reported to have been testing advertising for its mobile app. Read the original article here.

The decision by twitter and many other online brands to accommodate for mobile phone advertising helps to address some of the disjunction between the large percentage of web traffic that is coming from mobile devices and the mobile unfriendly networks and large e-commerce sites with which mobile traffic is trying to engage.

Mobile search traffic is difficult to ignore for many businesses and Twitter’s announcement adds further impetus to online businesses that they need to add mobile marketing and advertising to their arsenal in order to stay competitive.

For specialist advice and help with mobile phone advertising and marketing, call us today and speak with one of our mobile marketing strategists.


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