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TCS Launches Mobile Phone Websites As Mobile Visitor Numbers Top 24%

The Tire Company Solutions Technologies, a US software and technology provider for the tire, automotive, and retread industry, is the latest in a long list of companies that are now tapping into the biggest shift in online user behaviour by helping its client launch mobile phone websites. TCS launched mobile phone websites for its clients’ retail outlets so that they may cash in on the fast growing trend in consumers searching and buying online with their mobile devices.

Businesses are beginning to take notice of the fact that a significant percentage of their potential and actual customers are trying to engage with them on mobile devices. The challenge however with traditional websites is that they weren’t designed for mobile phone viewing given their small screen sizes and the myriad of different mobile phones makes and models.

Businesses are beginning to take notice that a significant percentage of their potential and actual customers are trying to engage with them on mobile devices. The challenge is that traditional websites weren’t designed for mobile phone viewing given their small size and the myriad of mobile phone screen sizes.Inevitably, a  mobile user’s experience in trying to navigate on a traditional website is at best frustrating, and in the worst case situation especially if a website uses flash, many mobiles phones won’t even be able to access the content.With mobile web traffic typically in the range of 8% to as high as 50% of total traffic to websites in some industry verticals, it isn’t difficult for companies to reach the decision to deploy a mobile phone website. TCS Tire Company Launches Mobile Phone Websites

Here’s what TCS had to say with regards to its decision to launch mobile phone websites for its clients’ retail outlets:

TCS Technologies Deploys Mobile Phone Websites To Its Clients’ Retail Outlets

The mobile sites allow easy access to the dealer’s website from a smartphone or tablet device. They also incorporate the main site’s content, yet emphasize the “go to” features consumers are accessing when surfing from their smartphone.

TCS says it produced the mobile sites after research uncovered large numbers of tire and service consumers regularly use a mobile device to research local information about dealers, discount/savings opportunities and tire and service information in general.

“We have closely watched the rapid growth of smartphone users accessing our dealer’s websites,” says Marek Cerny, TCS’s product manager of retail web applications. “On average 13% of visits to our retail tire and service websites are coming from a mobile device, with many sites topping out at 20-24%.”

TCS says its mobile optimized sites are automated, yet give the dealer control over the content presented on the mobile version of their website. Dealers were asking for control to be able to present special marketing messages to consumers like, “Use your mobile device to present one of the savings listed below.”

However, they also wanted the content from the website to auto-populate to their mobile optimized site. TCS mobile sites provide both automated and dealer generated content delivery to each smartphone friendly web page.

Original publication here.

The implementation of mobile phone websites can bring with it many benefits that can quickly translate into additional sales to business.

If you’re looking for professional quality mobile phone website design services to create a mobile optimized website, designed for high conversions, speak with one of our mobile marketing analysts who will be more than happy to discuss your particular needs or requirements and to answer any questions you may have.

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