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The New QR Code Zen Service Milton Keynes

This is a Demonstration of the Power of QR Code Zen ServiceOur new QR Code Zen Service is pretty awesome.

Have you ever prepared marketing material in the form of coupons, flyers, mailers, print ads, etc only to find mistakes even after they’ve been mailed out to your prospective customers or clients?

The Problem With Using Traditional Print Marketing

Then there’s the problem that often information that you’re sending in your flyers or print ads, etc, has a short shelf life. For example, a coupon that’s only available for redemption on a certain date or for a finite fixed period after which it’s no longer valid, cannot therefore be re-used.

As a result, to make your new offer next week or next month, you need go through the whole process of new design creatives, come up with a new offer, get a new batch of flyers printed and of course incur the mail costs all over again. Not to mention that all this takes time.

Step In QR Code Zen

But imagine for a moment that you could change the message on all your marketing material; on your coupons, flyers, mailers, print ads even after they are in the hands of your target audience i.e. your prospects. What would it mean to your business if you didn’t have to go through the whole process all over again of ordering in a new batch of print inventory for that next marketing campaign?

Well, you don’t need to imagine any longer because our new QR Code Zen Service does just that.

Because now you can actually swap out any of your marketing messages to reveal for example, your new coupon offer, or if you are a restaurant owner,  your chief’s recommended dish of the day. Or if your business publishes a monthly calendar of events on what’s happening this month, you can instantly swap out the information to reveal next month’s calendar.

And making the change is very simple to do. You can either effect the change manually as and when you need by simply logging into our back office control panel and making one over two tweaks, or you can schedule changes automatically through our scheduler system.

So how does it work?

As the name of our service entails, our system uses QR code technology, which removes from the equation the need to constantly have to keep printing new coupons, flyers and mailers, etc every time you have a new offer or marketing message.

By using a dynamic QR code in your marketing material, you can re-use that coupon offer or flyer by simply changing the web address (URL) that your QR code is pointing to. You can even schedule the URL redirects so it works automatically. So every time you want to update your marketing message, e.g this week’s coupon or special offer, simply change the URL that your QR code is pointing to.

……But it gets even better.

QR Code Date & Time Scheduler

This system is so robust, super high tech and extremely simple to use.

By utilizing the growing popularity of dynamic QR codes, not only can you to change the information that’s displayed when you scan a QR code on a mobile device but you can now have those changes happen on autopilot.

QR Code Time Scheduler SystemThe brilliant feature of this system is that you can set it up so that your message changes whenever you want. So you can have a different marketing message from the same QR code every second, every minute, every day, every week, pretty much as and when you want, on autopilot. All you do is add your own custom dates and times and away you go, so you can set it and forget it.

So no more having to keep printing and sending out new coupons, vouchers, flyers, since all you have to do is change the URL of your QR Code.

Of course not every business owners wants a do-it-your-self service, which is why we are more than happy to set everything up for you. Just supply us with the URLs that you want the QR codes to point to and the dates and times that you wish to set for those campaigns to be active and we will do everything for you.

So imagine for example you run a retail outlet or restaurant that has a special Monday offer for your subscribed members. Instead of having to send out new print material every time with details of this week’s offer,  just change the page URL for your new offer and the time when you want it to go live, and voila! you’re done.

For example, in the QR code image above, I’ve set it up so that it loops every minute to 4 different landing pages. In this case it simply points to 4 different images, simply for illustration purposes. So if you scan the above QR code and then rescan in a minute’s time you will find that it displays a completely different page. Pretty cool huh!

Some Crazy QR Code Ideas

So how about this for some ideas on how you could capitalize and generate more repeat revenue for your business.

Refrigerator Magnet Is a Great Idea for QR CodesQR Code Refrigerator Magnets

Refrigerator  magnets are just brilliant for restaurants, or food vendors, etc because typically we reach for the refrigerator door because we’re hungry.

Now imagine if your restaurant had an eye-catching refrigerator magnet, which said “Scan here now to claim your Friday Night Special Offer“. It could be any offer at all . “Scan here for this week’s surprise offer” for example.

And the great thing about it is that it’s a re-useable marketing message, right inside the homes of your ideal customers.

A Christmas Gift Perhaps?

Do you give Christmas gifts to your clients or customers? What about giving them a refrigerator magnet with your dynamic QR Code or some other gift idea on which you can print your custom QR code and which would serve as a great reminder to your customers to scan the code in order to check out your latest offers and deals.

This strategy can be used to great effect to encourage your customers to come back and buy from you more often. But why stop there. We can go a step further by adding social viral components to your marketing pieces.

So the next time your customer scans your QR code they not only see your latest special offer or any other marketing message that you have, but also we can set it up to encourage them to share your messages with others. For example, ‘a recommend a friend’ incentive or a “Like” this page call-to-action or some other social share calls to actions, to encourage your customers to share your messages with their friends and connections on their social networking channels.

Use A Strong Call To Action

For best results use a strong call to action to incentivize your customers or clients to continue scanning the QR code long after you’ve presented them with your QR code embossed gift. This ensures that they are more likely to continue to retrieve and see your new marketing material. Which means you only need to create one piece of marketing inventory that has the potential to produce a steady stream of repeat business and revenue, months even years later.

Make Sure That Your Gift Idea Satisfies the Longevity Test

The secret here is to gift them something that they will use often or that will be seen often and not disposed of as unwanted and useless tat. That’s why I like refrigerator magnets, because it’s on a door in your customer’s home that they keep opening again and again, so your QR code is highly visible every day.

A refrigerator magnet also serves a useful purpose e.g. great for pinning down written reminders such as this week’s shopping list. And because of its useful functionality, your customers are less likely to throw it out, particularly if it’s a well designed and good looking refrigerator magnet that can be re-used again and again.

If you have specific ideas on how you would like to use our QR Code Zen Service, please do not hesitate to contact us to discuss and we will be more than happy to help.

 

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