Are You Looking For More Sales
& To Grow Your Business?


Call Us Now For Your FREE Consultation

local viral buzz contact info

Preparing Your Business For Mobile Search Traffic Customers

It is said that the fastest path to success is to copy the business model of existing successful businesses, so when it comes to profiting from the growing body of mobile search traffic customers online, who better than Ebay.

John Donahoe, President & CEO of eBay was quoted as saying that “mobile is clearly becoming a new way people shop…[eBay has] nearly tripled mobile GMV (gross merchandise value) year-over-year to nearly $2 billion, with strong holiday shopping momentum in Q4. In 2011, we expect Mobile GMV to double to $4 billion”.

A 5 year projection of mobile search traffic customers -v- Desktop Search

 

Clearly mobile purchasing is increasingly becoming a dominant force to be reckoned with in online transactions as more consumers turn their backs on traditional desktop online browsing for mobile smartphone browsing and engagement with businesses.

Research by Barclays Corporate indicated that m-commerce i.e. making purchases through mobile devices is expected to rise by 55% over the next 5 years. The report expected m-commerce to be the fastest growing retail channel in the coming years with online (desktop) sales expected to grow a paltry 8% by comparison.

A UTalkMarketing survey of UK consumers also found that 32% of 18-34 year olds plan to use their mobile devices to buy Christmas gifts in 2011.

So what’s the secret to ebay’s success in attracting so much mobile search traffic customers i.e. consumers using their mobile devices to make purchases on ebay?

Here Are Ebay’s Hot Tips On How To Profit From The Explosion of Mobile Search Traffic Customers Online

So, what does all of this information mean for sellers? In 2010, approximately 10% of purchases on eBay during the busy shopping period were made via a mobile device, so with the above research in mind, it’s quite likely that a significant percentage of your customers will be accessing your shop via a portable device. There are a number of steps that you can take to ensure every shopper’s experience on your site is pleasant, making them more likely to make a purchase and hopefully become a repeat customer:

  • Write relevant and specific item titles; remember you can now use up to 80 characters.
  • Make sure your products are updated with eBay item specific listings to ensure that customers can find your items easily.
  • Source products that appeal to the mobile shopper, for example fashion items, electronics, accessories for mobile devices.
  • Use high quality, well lit photos with a clear background, preferably white. Remember that a shopper will be viewing your item on a small screen, so providing multiple pictures will give a better user experience.
  • Write clear item descriptions in a font size that will be easily read on a mobile device.

You can read the original article here.

These are all extremely pertinent points when delivering your marketing messages to mobile search traffic customers and we can verify from our random analyse of local businesses in Milton Keynes and London that there are already a significant number of consumers using their mobile devices to search for local goods and services.

However, there is one other very important aspect to marketing and advertising to mobile search traffic customers that wasn’t covered in ebay’s recommendations for capitalizing on mobile search.

If you were to go to ebay.co.uk now on your mobile you will immediately notice that ebay does not serve mobile search traffic with its desktop website. Instead it cleverly detects that you are a mobile user and diverts you to a mobile friendly version of their web content.

If your business seeks to take advantage of the growing number of mobile search traffic customers that are looking for your goods and services, then we can definitely help you. We utilize mobile SEO current best practices and strategies as we specialize in mobile search marketing and mobile website development, which is very different to standard online marketing and website development.

Give us a call today to speak with one of our mobile strategic analysts if you have any questions or require any help.

If you enjoyed this article on Mobile Search Traffic Customers, please click on the Share button below, Like this page and share it with others so that we may spread the word – thank you.