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Mobile Marketing And Advertising Top Priority For Google & Facebook

In December 2010 Eric Schmidt, CEO and Chairman at Google wrote about mobile marketing and advertising in the Harvard Business Review stating that “as I think about Google’s strategic initiatives in 2011, I realize they’re all about mobile”.

Mobile Marketing And Advertising Facebook's top priority

Facebook's Mobile Platform A Top Priority

Fast forward to May 2012 and in a speech to investors ahead of the IPO Mark Zuckerberg, CEO at Facebook, was quoted by Reuters as saying that Facebook’s growth strategy will focus on transforming its mobile and advertising experience as the top priorities in 2012.

Mobile Marketing & Advertising – Facebook To Focus On Transforming The Mobile & Advertising Experience

(Reuters) – Facebook CEO Mark Zuckerberg, whose limited role in promoting the No. 1 social network’s market debut has drawn criticism, laid out its growth strategy to investors on Friday, saying that transforming its mobile and advertising experience are top priorities in 2012.

Integrating online apps more strongly into Facebook is also a major goal, he told hundreds of investors at an event that capped the first week of Facebook’s cross-country “roadshow” to pitch its highly anticipated initial public offering.

Zuckerberg, 27, who started Facebook in his Harvard dorm room 8 years ago, said Facebook’s key priorities in 2012 were to improve its mobile application, to build stronger ties incorporating its social network with other online apps and to create a “transformative” advertising experience.

In March, ComScore reported that the average Facebook mobile user now engages with the social network for more than 7 hours. Clearly, mobile is permeating every aspect of online life and the only medium that is bridging the gap between the online world and the offline world of real brick and mortar businesses.

With two of the most important online influencers publicly declaring that their main focus is mobile, a clear signal is being given to all businesses of the importance of mobile marketing and advertising today and for the next decade and beyond.

For specialist mobile marketing and advertising strategies to increase brand awareness, social / mobile viral buzz and generate more revenue from existing customers, call us today for a free consultation.