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Is Developing Mobile Apps To Sell Your Goods & Services Right For Your Business

Instragram, the mobile apps start-up recently sold to Facebook for an eye watering 1 billion dollars.Facebook recently purchased mobile apps start-up, Instagram, for an eye-popping $1 billion dollars. It’s now wonder with numbers like these that businesses at all levels, venture capitalists and the media are galvanized by mobile apps.

But like many things, there will always be a handful of winners who do extremely well out of new technologies and trends in an otherwise sea of mediocrity and low returns on investments and disappointment.

But it’s not the technology or the marketing ideas behind the latest technology or trend that fails businesses but the general lack of understanding and planning in what makes a mobile app for example a success. Success in anything requires, careful planning and understanding of what it is you are trying to achieve and more importantly how you are going to get the end result that you’re shooting for.

But with some careful planning and decent market research, businesses can reasonably expect to see success in mobile apps.

Mobile Apps & Companies Attracted 10 Percent of The Total Investment Dollars From American Venture Capital Firms

“For decades, the center of computing has been the desktop, and software was modeled after the experience of using a typewriter,” said Georg Petschnigg, a former Microsoft employee who is one of the creators of Paper, a new sketchbook app for the iPad. “But technology is now more intimate and pervasive than that. We have it with us all the time, and we have to reimagine innovative new interfaces and experiences around that.”

Venture capitalists are eager to get in on the mobile trend. According to the research firm CB Insights, mobile apps and companies attracted 10 percent of the total investment dollars from American venture capital firms in last year’s fourth quarter, and 12 percent of deals were mobile-related, up from 7 or 8 percent in previous quarters.

Ben Lerer, manager of the venture capital firm Lerer Ventures, said he preferred to back companies that were building services for mobile first and the Web second, because “businesses that are thinking that way are planning for the future.”

Cellphones are also prompting a shift in how people want to share things online, creating a market for apps that make instant sharing easy, said S. Shyam Sundar, a director of the Media Effects Research Lab at Pennsylvania State University.

In other words, many people want to post a photograph of themselves right from a sun-drenched beach in Bali, rather than waiting until they are back home to upload all 50 pictures onto Facebook.

“People are living in the moment and they want to share in the moment,” Professor Sundar said. “Mobile gives you that immediacy and convenience. New York Times

Mobile apps are undoubtedly a fantastic business opportunity that has the potential to not only generate additional revenue from the potential sales the mobile apps themselves, but also if it’s closely aligned to your core business offerings, mobile apps can generate more consumer spending on your core products or services too.

With so much media coverage and excitement over mobile apps however, the challenge for many local businesses is in not getting too distracted with the extraordinary achievements of a handful of highly publicized and successful mobile apps.

Mobile apps development can be a very expensive exercise and for many local businesses the reality is that few will ever even recover the original mobile app development cost.

Local businesses therefore need to ask themselves some searching questions before jumping into the mobile app market. For example,

  1. Will a mobile app augment their business’s existing core product or service?
  2. Has thought been given to the business and marketing plan to encourage potential customers to purchase or download their mobile app?
  3. What are the benefits of the mobile app to the customer and are these sufficiently strong motivators to encourage either existing or potential new customers to buy or download the app onto their mobile device?
  4. Has the business allocated a sensible marketing budget to promote their new mobile app to entice existing and potentially new customers to their mobile app.

Let me conclude by leaving you with this thought.

If you are currently thinking about developing a mobile app for your business, do you even have a mobile optimised website yet? If you don’t, then the first thing that you ought to consider before anything else is to ensure that your business can be found by mobile search traffic. That way at least your existing customers and those actively looking for your goods and services can actually find you and view your products or services on a mobile device without the need to search for mobile apps in an app store.

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