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AutoTrader’s Record Breaking Month On The Back Of Strong Growth In Mobile Phone Website Visitors

February 2012 saw Autotrader experience its best visitor numbers on record with mobile phone website visitors seeing the largest increase year on year.AutoTrader, the leading online automotive marketplace and consumer information site established in 1997, posted record breaking unique visitor numbers in February, on the back of strong growth in mobile phone website visitors.

Currently the site is experiencing between 7 to 10 percent of total monthly unique visitors from mobile phone devices. Recent marketing campaigns launched by the company helped push up unique visitors numbers to its main site by 13% and see an increase of 41 percent in mobile traffic to its mobile platform.

AutoTrader’s Mobile Phone Website Visitors More Than Double For the Forth Year In A Row

What also helped push the site traffic record was the mobile traffic. According to officials, there was a record 1.7 million consumers using their mobile products to tap into the site last month.

They added that these days, typically 7 percent to 10 percent of monthly unique visitor traffic to the website is through mobile devices.

“Mobile traffic is playing an increasingly significant role in our traffic numbers as consumers download the AutoTrader.com iPhone and Android mobile apps to their smartphone devices,” Wood added. Full article can be found here.

The increase in mobile phone website visitors isn’t particularly surprising in the light of Cisco’s study  which showed reported global mobile data traffic growth for 2011 of 2.3 times compared to 2010, more than double for the forth year in a row. The recorded increase in 2011 was much higher than the anticipated 131 percent.

Mobile phone website visitor numbers are increasing across all sectors of the market as consumer behaviour shifts with the increasing use of mobile phone apps and web search functionality.

If your business is interested in finding out more on how to utilize mobile phone websites, mobile marketing or mobile advertising to attract more mobile phone website visitors to your business and to convert them into buying customers, call us today to speak with one of our mobile marketing strategists.

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