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The 10 Best Practices For Building High Converting Mobile Phone Websites

If you’ve arrived at this page and you are unsure what mobile phone websites are, go check out our article entitled “Specially Designed Mobile Phone Websites That Boost Growth For Small Businesses“.

Before you set out to design your company’s mobile website, the first thing to understand and keep in mind is your target audience (your customers and clients) – the demographics and psychographics of your typical customer. Once you understand what your typical customer looks like and what their wants, desires and needs are in relation to the products and services that your business provides, design mobile phone websites with that person in mind.

Typically, mobile users searching online with their mobile phones are on-the-go. Their mindset is more grab-and-go than compared to someone sitting at their desktop computer. A mobile user is more likely to want to access information quickly, and more often than not, they have already made a decision on what they are looking for. So make it easy for them to engage with you by having a large convenient touch to call button on every page and a touch-to-map button so they can drop in and see you in person.

Mobile Users Are On The Go & Need Mobile Phone Websites to effectively engage with businesses


Compare this mindset with your potential customer that is sitting at his or her desktop computer or laptop looking for information generally, is not multitasking and has the time to undertake research on the subject matter in question. They are not usually in a buying mode until they have narrowed down exactly what it is they are interested in.

With this in mind, here are 10 best practices for building high converting mobile phone websites that focus on delivering the best mobile user experience. Do this and you improve your conversions of mobile web visitors to your mobile phone website into paying customers of your products and services:

1. Keep Mobile Phone Websites Simple

Avoid replicating your desktop website. Too much content and creating a graphics-heavy mobile phone websites for mobile users will slow down the mobile site significantly, which has a negative impact on overall user experience and conversions. So it’s best to:-

  • Prioritize content to what mobile users most need. You can use mobile website analytics to analyze what mobile users are doing on your mobile phone site.
  • Avoid large blocks of text and use bullet points whenever possible.
  • Images should also be compressed and small for faster loading on mobile devices.

2. Keep The Navigation On Mobile Phone Websites Simple

In keeping with a mobile user being on-the-go and wanting to access information quickly and without fuss, it’s important to design your mobile website with clear navigation for fast access to the relevant information that they need.

3. Mobile Phone Websites Need To Be Thumb-Friendly

Mobile phones come in a bewildering number of shapes and sizes, often with very small screen. In the same way some of us have thin nimble fingers while others suffer from fat finger syndrome. It’s important therefore that the design of your mobile website can handle all types of phone and all types of fingers.

Use large clearly identifiable buttons with decent padding to reduce accident clicks of surrounding buttons. And using text in the button as opposed to images can work wonders in guiding mobile web visitors on what to do next.

4. Mobile Websites Designed With Good Visibility In Mind

Use large texts and clear contrast between the text and background to avoid users having to squint or strain their eyes to read your content. If you have to pinch and zoom to read content it means that you need to alter the font size. And use negative spacing and large blocks of text, as the eye may have difficulty in reading text especially as the mobile user is likely to be on the move whilst trying to access information.

5. Design Your Mobile Site For Maximum Conversion

If you provide goods and services and your objective to get your potential customers to engage with you by either phoning or emailing you or buying from you by attending your place of business, it’s important that you make it easy for mobile users to do just that.

Design your mobile phone site so that your top level calls-to-action are always just one click away for your customers to engage with you, thereby taking you closer to winning their business. Use short forms rather than ask your mobile users to provide lots of personal information, which most mobile users will not have the patience to complete. And use check boxes, scroll menus, etc to make data entry easier.

6. Keep The Format of Mobile Phone Websites Accessible

Flash does not work on some common mobile browsers such as the iphone. Use HTML5 for interactivity and animation. Design the site to allow for both vertical and horizontal orientation and when orientation is changed, keep the user in the same place for better user-experience.

7. Mobile Search Traffic Looks For Local Information

Various studies of mobile user behaviour clearly show that consumers spend a lot of time looking for local information on their phones. It’s important therefore that you have your address or store locator and use GPS technology such as Google Maps to improve the user experience and increase the prospect of getting a buying customer.

8. Keep Some Consistency Between Mobile and Desktop Platforms.

Your consumers are likely to be switching between their desktop and mobile devices. Therefore, convert much of the functionality of your desktop site to mobile in order to maintain a level of consistency and thereby creating any confusion with your potential customers.

9. Mobile Phone Website Redirects

A mobile redirect code will allow search engines to direct mobile search traffic to a more suitable mobile-friendly website. However, give mobile users a choice as to which version they prefer to visit, as tablets are defined as a mobile device and some screens are large enough to comfortably access desktop website information.

10. Listen, Learn and Make Changes To Your Mobile Site

Make use of good analytics to understand how mobile users are engaging with your mobile site. Continuing to make improvements by looking at your site statistics and even getting feed back from your website visitors, will help you to fine tune and improve user experience, which will result in improvements to your conversion rates.

For professional mobile phone websites, highly optimized to get customers calling you or taking your desired call to action when they land on your mobile website, discover how our professional mobile website design services can help your business.